“Search engine marketing and search engine optimization are critically important to on-line businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” Marc Ostrofsky Around 40% of the world’s population is on the Internet – that’s more than 2.9 billion connected people. That’s how BIG the on-line market is, and if your business is still not into paid digital marketing, then be prepared to lose out to your competition who does in the coming periods. Why use paid advertising when you can do it for “free” on the Internet using available “free” tools? As you’ll learn later, “free” on-line advertising is not really free and it may not deliver the kind of profitable results you want for the amount of time, effort and resources you put into these “free” resources. Paid on-line advertising on the other hand – works – the main reason why you should be doing it in the first place and why $12 billion each year are spent on it by U.S. advertisers. If this will not convince you, then the following list of power reasons why your business should be doing paid on-line advertising certainly do so. Finding the right Design Team News: Power of Marketing “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker “Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.” Natalie Massenet “Investing in management means building communication systems, business processes, feedback, and routines that let you scale the business and team as efficiently as possible.” Fred Wilson © 2015 Ashley Eubanks Grapefruit Eight